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Adobe Photoshop, Adobe LightRoom, Adobe Acrobat, Adobe Flash and Digital Photography books by Doug Sahlin
Adobe Dreamweaver, Adobe Fireworks and Web Design books by Joyce J. Evans
This is the second book I read and used when I first began to learn about SEO (Search Engine Optimization). Between this one and Search Engine Visibility, you'll have a great foundation.
Some of the major topics include:
Developing an effective keyword list
Writing effective ad copy
Building landing pages that work
How to use paid placement
How to work with specialized engines
Tracking your ROI (Return on Investment)
Avoiding click fraud
This book will keep you busy for awhile as you incorporate all the great ideas!
Search Engine Advertising
by
Catherine Seda
New Riders
ISBN:0735713995
Proposal Kit for writing great web design proposals and contracts
Great Adobe Photoshop and Adobe Fireworks plugins for special effects and productivity
The best tablets around!